60 second Social 15/05/17

May 15, 2017

Last week marked the release of Snapchat’s quarterly results; in #60secondsocial we discuss what these results mean for their future and question whether their new features will be enough to expand their demographic and weather Facebook’s storm.

Snapchat are reliant on their youth demographic, but is where they’re going wrong? Will they expand their user demographic enough to withstand the success of Facebook? Only time will tell!

Find out what #Snapchat’s quarterly results spell for their future in this week’s #60secondsocial

Latest Posts

I recently came across an article on LinkedIn that really got me thinking. It explored a simple question: “What would need to be true for B2B buyers to feel confident enough to buy?” Here’s what stood out to me: 1. Buyers want defensible decisions, not just good…

TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…

We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…