60 second Social 15/05/17

60s-01-Blog-Banner

Last week marked the release of Snapchat’s quarterly results; in #60secondsocial we discuss what these results mean for their future and question whether their new features will be enough to expand their demographic and weather Facebook’s storm.

Snapchat are reliant on their youth demographic, but is where they’re going wrong? Will they expand their user demographic enough to withstand the success of Facebook? Only time will tell! 

Find out what #Snapchat’s quarterly results spell for their future in this week’s #60secondsocial

Latest Posts

If you’re a B2B marketer, you can probably see your buyer is changing. Your meetings seem to have more and more senior-positioned folk who are younger, digitally native, and social pioneers. It’s time to adapt accordingly. They research on their phones, trust creators more than brands, and expect to feel…
Read More
Social schedulers vs native: what actually works You’re managing a posting plan that never quits. Copy, links, tags, alt text, approvals, and the “can we move this to Thursday?” Loop. You’re holding social strategy in one hand and a calendar in the other, trying to keep both upright. At immediate…
Read More
The funnel still matters, but social runs it: brand gravity for familiarity, clean demand capture for speed, and AEO to show up in AI answers.
Read More