60 second Social 15/05/17

May 15, 2017

Last week marked the release of Snapchat’s quarterly results; in #60secondsocial we discuss what these results mean for their future and question whether their new features will be enough to expand their demographic and weather Facebook’s storm.

Snapchat are reliant on their youth demographic, but is where they’re going wrong? Will they expand their user demographic enough to withstand the success of Facebook? Only time will tell!

Find out what #Snapchat’s quarterly results spell for their future in this week’s #60secondsocial

Latest Posts

Every social platform has a “star” content format, the one that gets the most eyes, likes, and shares. The trick? Not just posting in that format but designing it so it feels like it belongs there while still screaming your brand. Let’s break it down, platform by platform. Instagram: Reels…

The way travellers plan and book trips has shifted dramatically and it’s reshaping how brands need to show up. For years, we thought about the customer journey as a funnel. Today, it’s nothing like that. Discovery is messy, fragmented, and often happens across half a dozen platforms before a traveller…

If you’re trying to grow your Instagram account, you’ve probably asked yourself: How often should I post? According to a recent study by Buffer, the simple answer is — the more, the better. Buffer, a social media management platform, analysed over 2 million posts from 100,000 Instagram accounts. They wanted…