60 Second Social 19/06/17

June 19, 2017

This week we’ve got all the latest on Facebook and Snapchat’s new ad platform updates & features. Facebook’s new tools, value optimisation and value based lookalike audiences will optimise and add value to your ads. Snapchat have added a self-serve ad platform to their website, where you can choose objectives and create custom audiences. Finally, find out what’s in store for Snapchat in the next month…

Latest Posts

I recently came across an article on LinkedIn that really got me thinking. It explored a simple question: “What would need to be true for B2B buyers to feel confident enough to buy?” Here’s what stood out to me: 1. Buyers want defensible decisions, not just good…

TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…

We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…