60 Second Social 19/06/17

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This week we’ve got all the latest on Facebook and Snapchat’s new ad platform updates & features. Facebook’s new tools, value optimisation and value based lookalike audiences will optimise and add value to your ads. Snapchat have added a self-serve ad platform to their website, where you can choose objectives and create custom audiences. Finally, find out what’s in store for Snapchat in the next month…

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The latest insights from Reuters into news consumption behaviours sees social media topping the table. We look into why this is, and how it’s all potentially come about. The 2026 Digital News Report from Reuters revealed social’s top place in the news standings – based off of…
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Instagram is giving users more control over what they see in the app by expanding its “Your Algorithm” feature to the main feed. The feature allows users to tell Instagram which topics they want to see more of and which they’d prefer to see less of. Instagram…
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A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
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