60 Second Social 20/03/2017

March 20, 2017

This week we borrow a line from Frankie Goes To Hollywood: When two tribes go to war… Live streaming being the war and Facebook, and Twitter being the tribes. It’s likely this battle will run and run.

The good news for brands, consumers and users alike, this means R&D investment and wonderful innovation.

#60SecondSocial this week hones in on a key announcement due from Twitter. If you’re a Media or Sports brand, it’s about to get a whole lot easier for you to stream large scale content on Twitter.

Latest Posts

Why B2B marketers are getting influence wrong If your influence plan is measured in impressions, you’re probably buying noise. ’Cos buyers are building shortlists without you, Forrester says 92% start with one. So you know how you start planning for lead generation with a list of buyer jobs to be…

Creativity doesn’t show up just because you stare at a blank screen and will it into existence. It usually appears when you’ve been feeding your brain good stuff and giving it a bit of room to wander. In a way, it’s like going to the gym, but for your ideas:…

Pass the sauce Your next sale is happening in dark social Yippee! Social is getting social again, and it’s brilliant news for brands that know how to show up with something worth sharing. You can feel it in the tiny moments. A forward to a mate. A DM that says…