60 Second Social 20/03/2017

This week we borrow a line from Frankie Goes To Hollywood: When two tribes go to war… Live streaming being the war and Facebook, and Twitter being the tribes. It’s likely this battle will run and run.

The good news for brands, consumers and users alike, this means R&D investment and wonderful innovation.

#60SecondSocial this week hones in on a key announcement due from Twitter. If you’re a Media or Sports brand, it’s about to get a whole lot easier for you to stream large scale content on Twitter.

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Why CMOs need to stop treating paid social like a media buy, and start treating it as a commercial system B2B paid social is still being bought like a campaign, but judged like a revenue system. That mismatch is where the frustration starts. The campaign performs on paper, but the…
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Social commerce is growing fast. For DTC brands, the interesting question is what behaviours it encourages along the way. DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content, livestreams, product demos and in-app…
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