60 Second Social 20/03/2017

March 20, 2017

This week we borrow a line from Frankie Goes To Hollywood: When two tribes go to war… Live streaming being the war and Facebook, and Twitter being the tribes. It’s likely this battle will run and run.

The good news for brands, consumers and users alike, this means R&D investment and wonderful innovation.

#60SecondSocial this week hones in on a key announcement due from Twitter. If you’re a Media or Sports brand, it’s about to get a whole lot easier for you to stream large scale content on Twitter.

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Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…

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