We’re not decking the halls just yet, but as September looms the big focus will be on where you will spend your paid this Autumn and Winter for upcoming Christmas ad campaigns. It’s a key part of the ad mix, so, which platform will be unwrapping the bundles of profits they always hoped for? Snapchat is sliding, while Facebook is soaring like Santa’s sled after take-off. Simply, FB can do more to deliver exactly what you need. Be smart with your targeting, & avoid a big xmas spend by using all the tools at your disposal.