With Facebook & Twitter’s Q2 results looming this week, we’re predicting the future! We expect healthy results for Facebook, who have talked the talk & walked the walk when it comes to their new product offering. On the other hand, Snapchat still lag behind as their main focus is still on their millennial audience bracket. To monetise on social, you need diverse audience growth and you need to have ad formats for brands to spend money marketing on. Facebook are hitting the mark every time.