60 Second Social 26/06/17

June 26, 2017

With more than 300 million monthly active users, this week Twitter has launched its biggest redesign in years, including round profile photos, live engagement updates, and speech bubbles instead of arrows. Additionally, it’s now much easier to operate on multiple platforms. Whilst we’re loving the bolder headlines and simple style, the update has been criticised for leaving out that one feature that we’ve always wanted, the ability to edit our tweets!

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You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.