60 Second Social 3/04/2017

April 3, 2017

Missing your fill of paid media gossip? In this week’s #60secondsocial we’re focusing on the ongoing battle between Facebook, Snapchat and Instagram, specifically where paid media is concerned. Snapchat has well and truly caught up with Twitter, but will it have a chance going against Facebook?
Since Snapchat launched it’s IPO we’ve frequently been asked for our opinion on their future success. Here you have it!

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A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…