60 Second Social 3/04/2017

April 3, 2017

Missing your fill of paid media gossip? In this week’s #60secondsocial we’re focusing on the ongoing battle between Facebook, Snapchat and Instagram, specifically where paid media is concerned. Snapchat has well and truly caught up with Twitter, but will it have a chance going against Facebook?
Since Snapchat launched it’s IPO we’ve frequently been asked for our opinion on their future success. Here you have it!

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If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.