#60SecondSocial – Your essential guide to last week in Social, in just 60 Seconds

March 13, 2017

Social evolves at breakneck speed; channel changes occur daily; and development roadmaps are sometimes hidden from us. It has become harder than ever for marketers to stay abreast of what they need to know. To be able to push the boundaries of campaigns and deliver truly cut-through content, it’s imperative, we all know more than our nearest and dearest rival. ‘Create, don’t copy’ say the strategy books.

Each week, Immediate Future will summarise the key evolutions to Social, into an easy-to-view, 60 second video. #60SecondSocial is your way of keeping your finger on the pulse with the very latest information from Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, Google+ and more.

Tune in, each Monday, for your weekly dose of #60SecondSocial. For more information visit po.st/60SecSoc or #60SecondSocial

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…