February 6, 2013
For those of you who don’t care for American Football you would be forgiven for thinking “what is all of the fuss about?”. Simple answer – Social TV and advertising, it is certainly worth taking note! Real-time conversations are shaping brands all of the time in social, some brands are trying to shape and provoke these conversations themselves, with mixed results…
Whilst I am sure there are plenty of brands who managed to join the Superbowl conversation, it was the big spenders who generated the most noise in social media. Over 6 million tweets during the Superbowl extravaganza were about the ads!
So without further ado, here 7 super social Tv stats from the Superbowl accompanied by a fantastic infographic…
There were 20,399,004 tweets about the Super Bowl game and over 6 million about the ads!
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For every 7 tweets about the Super Bowl game there were 2 about the ads!
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GoDaddy received 290,000 Tweets during the Super Bowl but only 14% was of positive sentiment
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GoDaddy made the most noise but Taco Bell had the best positive brand impact with 129,600 positive tweets!
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Taco Bell’s superior volumes of positive sentiment resulted in the most new fans from the Super Bowl
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80% of Audi’s tweets linked to the Super Bowl were positive
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Coca Cola, Audi and Budweiser generated at least 5000 new followers through Superbowl activity
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Infographic curteousy of Mashable and created by WhisprGroup