A chronological shift and an ecommerce twist for Instagram

April 4, 2018

In this week’s Serious Social, we’re updating you on the Instagram changes and the latest on Facebook’s fallout!

Shoppable posts. What can they do for you? Online retailers won’t want to miss this – you can tag and link products in your Instagram photos! This is really streamlining the online customer journey. Look, click and buy.

Instagram is changing their newsfeed algorithm. Recent posts will come up higher, and you’ll be able to refresh your own feed, instead of it happening unexpectedly!

Lastly, the latest on the Facebook fallout. 6 days for an apology is a long time. We’re chatting about why it took them so long and Facebook’s improvements to data control and user privacy…

Latest Posts

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).

Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well – sort of. But also…

AI promised time back. It lied If you’ve switched AI on and somehow feel busier, you’re not imagining it. You’re now managing a tool, training it, checking it, and explaining it to everyone else. The day job still exists. That’s why we ran our “Thank fck, practical AI for marketers”…