A chronological shift and an ecommerce twist for Instagram

April 4, 2018

In this week’s Serious Social, we’re updating you on the Instagram changes and the latest on Facebook’s fallout!

Shoppable posts. What can they do for you? Online retailers won’t want to miss this – you can tag and link products in your Instagram photos! This is really streamlining the online customer journey. Look, click and buy.

Instagram is changing their newsfeed algorithm. Recent posts will come up higher, and you’ll be able to refresh your own feed, instead of it happening unexpectedly!

Lastly, the latest on the Facebook fallout. 6 days for an apology is a long time. We’re chatting about why it took them so long and Facebook’s improvements to data control and user privacy…

Latest Posts

Truth on Fire, and Brands Are in the Line of It We’re all in the truth business now. At Somerset House, on a chilly evening in June, I joined a panel to unpack the uncomfortable realities of misinformation and disinformation, and what brands can do about it. The session was…

Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt. Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…

Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and…