A good birthday for Facebook

February 9, 2010

February marks a milestone in the social networking calendar as Facebook celebrates its birthday.

The site turned six last week and is showing impressive figures of late, with double the amount of users (now standing at 400 million worldwide), compared to this time last year. Econsultancy statistics also say that 50 per cent of active users log into the site each day – effectively 200m people every 24 hours!

With such huge traffic statistics and progression over 12 months, it’s no wonder Facebook continues to be a big deal for brands. Many still regard Facebook as a great way to reach their audience. Others who have been slower on the uptake are now starting to catch on.

BMW UK and Volvo have recently launched Facebook campaigns – BMW with an official fanpage, Volvo with an application to promote their new clean diesel C30 DRive car. Volvo’s app increased their number of fans from 60,000 to 400,000.

Whilst speculation remains over how Facebook can monetise the site and cash in on 400 million users, you can’t dispute how far the site has come in six years. Figures released last week from the GSMA also show that Facebook is dominating the lives of mobile internet users in the UK, with around 2.2bn minutes spent browsing the social network during December alone.

Facebook has certainly changed the game for consumer-facing companies, and those wanting to reach and influence everyday people need to understand it.

Happy birthday Facebook!

Latest Posts

Social commerce is growing fast. For DTC brands, the interesting question is what behaviours it encourages along the way. DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content, livestreams, product demos and in-app…

TikTok has announced that TikTok Shop will officially launch in Austria, Belgium, the Netherlands and Poland on 15 June, allowing users in those countries to buy and sell products directly within the app. This latest expansion is another major step it’s ambitious plans to become a serious…

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.