Live Brand Social: A relationship for the long-term

In the last Live Brand Social post we touched on how, together, live experiences and social create a 48% more successful event. Being active on social before, during and after a live event gives you the greatest opportunity to extend the relationship:

In our report, 61% of participants find out about a live experience from a friend but over half (56%) find out through social media. In fact, 43% find out through Facebook, 22% see a tweet and 19% see it in their Newsfeed. It is clear that Facebook is the most influential in motivating attendance at live experiences. Even more significant is that live experiences give you the chance to meet your fans face to face. 1 in 5 still find out about an event before it takes place, through the brand’s own social media pages. A fantastic opportunity to build stronger relationships with fans and turn enthusiasts into advocates.

Social media extends opportunities to develop a lasting relationship with customers after the event too. 49% of all respondents said they felt more positive about brands when they took part in live experiences with social. And 37% follow or like a brand profile on social media.

And your audiences are not just interested in joining you or feeling good about your brand: one in six will tell more than fifteen people on social media about their live experience. That is a lot of conversation about your experiential marketing!

By understanding how experiential marketing fits in with the ongoing social relationships between brands and customers, companies can capitalise on mixing the two activities. And, dare we say it, ensure that the investment is greater than the sum of its parts!

Latest Posts

B2B buyer shift Social may have its label of being a Gen Z / millennial ‘thing’ – and that’s mostly true – but it’s also truer than ever for B2B key decision makers. In fact, over two thirds of buyers now fall into this category. The shift we’re now seeing…
Read More
TikTok is more than just a social platform, it’s where trends are born and where B2C brands have the chance to connect with customers in a truly authentic way. With summer just around the corner, it’s the perfect time to refresh your approach and build a campaign that captures the…
Read More
The easiest thing to get right and the easiest thing to get wrong – social hooks, or the first few seconds dwell time on your social content will make or break it. Sounds logical, but it’s shocking how much we see brands missing the mark on this. With attention spans…
Read More