A weekend of sport: #analysis

This weekend the British public were treated to a very generous helping of sport! For many of us sports fans there was so much sport it was hard to keep track of it all, but with rigorous planning I think I managed to catch most of it on TV!

The feast of sport included; England VS Sri Lanka (Cricket), The Heineken Cup Final (Rugby Union), The Champions League Final (Football), The Championship Play Off Final (Football), BMW Golf from Wentworth and of course the ever exciting Monaco Grand Prix! There could have been more but for me this was all I could consume.

With all this happening it’s hard to take it all in so in a moment of reflection I have decided to look back at my favourite events via Twitter Hashtags. So without further ado I present to you my weekend of sport hashtags.

#UCLFinal, #HeinekenCup and #MonacoGP

Weekend of Sport

Pie

The graph above tells us the volumes of conversation, from Friday to Monday in UK and Ireland, on Twitter that included these hashtags. As you can see there was an overwhelming use of the #UCLFinal this weekend with over 38,000 mentions of the hashtag in just 4 days.

In the spirit of a true Twitter celebrity stalker here are some of the top celebs using these sporting hashtags!

Ronaldo:

Ronaldo

 

Nicole Scherzinger:

Nicole

 

Lawrence Dallaglio:

Rugby

I hope you all enjoyed the weekend of sport as much as I did. By the looks of things most of you were watching the football! Congratulations to all Real Madrid fans and remember if you’re not near a TV and need to know everything about your favourite sporting event, do not fear there is always Twitter!

Latest Posts

If you’re a B2B marketer, you can probably see your buyer is changing. Your meetings seem to have more and more senior-positioned folk who are younger, digitally native, and social pioneers. It’s time to adapt accordingly. They research on their phones, trust creators more than brands, and expect to feel…
Read More
Social schedulers vs native: what actually works You’re managing a posting plan that never quits. Copy, links, tags, alt text, approvals, and the “can we move this to Thursday?” Loop. You’re holding social strategy in one hand and a calendar in the other, trying to keep both upright. At immediate…
Read More
The funnel still matters, but social runs it: brand gravity for familiarity, clean demand capture for speed, and AEO to show up in AI answers.
Read More