A weekend of sport: #analysis

This weekend the British public were treated to a very generous helping of sport! For many of us sports fans there was so much sport it was hard to keep track of it all, but with rigorous planning I think I managed to catch most of it on TV!

The feast of sport included; England VS Sri Lanka (Cricket), The Heineken Cup Final (Rugby Union), The Champions League Final (Football), The Championship Play Off Final (Football), BMW Golf from Wentworth and of course the ever exciting Monaco Grand Prix! There could have been more but for me this was all I could consume.

With all this happening it’s hard to take it all in so in a moment of reflection I have decided to look back at my favourite events via Twitter Hashtags. So without further ado I present to you my weekend of sport hashtags.

#UCLFinal, #HeinekenCup and #MonacoGP

Weekend of Sport

Pie

The graph above tells us the volumes of conversation, from Friday to Monday in UK and Ireland, on Twitter that included these hashtags. As you can see there was an overwhelming use of the #UCLFinal this weekend with over 38,000 mentions of the hashtag in just 4 days.

In the spirit of a true Twitter celebrity stalker here are some of the top celebs using these sporting hashtags!

Ronaldo:

Ronaldo

 

Nicole Scherzinger:

Nicole

 

Lawrence Dallaglio:

Rugby

I hope you all enjoyed the weekend of sport as much as I did. By the looks of things most of you were watching the football! Congratulations to all Real Madrid fans and remember if you’re not near a TV and need to know everything about your favourite sporting event, do not fear there is always Twitter!

Latest Posts

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
Read More
How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More
Is it me? Am I the problem? Or did the Christmas ads sneak onto our tellies WAY too quickly!!!? So I guess it’s that time again – the battle of the brands to make us chuckle, and shed a tear. Let’s unwrap this year’s finest festive offerings, shall we? Coca-Cola:…
Read More