Aaaargghhh AI art!

It feels like AI art has suddenly exploded on to the scene, leaving a lot of us feeling a little uneasy about what that means for creatives.

If you’re unfamiliar, AI art is just that – “art” created by artificial intelligence. In a very basic way (because I am no scientist) the generator scans the internet for references and creates art based on whatever information you’ve inputted.

For example, here I’ve asked the generator to create an image of a Victorian magician with lots of flowers and glitter in the style of Studio Ghibli and this was the result;

Not too shabby, ey?

Whilst very impressive and producing quite sophisticated work, it does bring up a *slight* dilemma.  What does this mean for creatives? Does it cheapen art? People already look at the creative industry as something “I can do in my sleep”, does this mean demand for creatives will be replaced by a bot?

As an artist/creative who works in social media and is all about new and exciting ways to create, I actually think this could be of some benefit to us.  More specifically if you have an idea in mind and don’t have a lot of time to mock something up, you could use these generators to illustrate your idea to a client, or even put down something visually so you have a point of reference, saving a lot of time and helping with getting started on an idea that you may not be able to put down exactly what you have in mind.

Quite recently I came across a program called EbSynth in which you can upload a video, chose your visual reference and export the clip to make it look like moving art.

https://youtube.com/watch?v=eghGQtQhY38%3Fautoplay%3D1

All in all, I really believe it depends on how you use these tools and what your intention is.

Ultimately, AI art cannot be produced without human created art.

If you like what you see here at IF – why not get in touch for some human made awesome creatives 🤭😉

Latest Posts

Buyers are hunting answers, and social is deciding who they trust The short answer Mahoosive behaviour change for customers is already here. Search is being replaced by an answer layer, and social is feeding it. When Google’s AI Overviews show up, people click less, sessions end sooner, and your carefully-crafted…
Read More
Social media is where brands get seen, heard and remembered. But behind every post, reply, and campaign is a person juggling deadlines, algorithms and constant feedback. If we ignore the mental health of social media professionals, we risk burning out the very people who keep our brands visible. Social media…
Read More
Instagram has announced a significant change to how hashtags work on the platform, introducing a new limit of five hashtags per post. The update, which will be rolled out gradually, is part of Instagram’s ongoing efforts to reduce spam, improve content quality, and refine how people discover…
Read More