Adobe Auto Reframe – a designers dream

Designers. Don’t you just hate it when you create an awesome asset to go out on social, but then you have that tedious job of having to resize it for all platforms – whilst still looking amazing!?

Well, what if I told you, you may not have to worry about that for much longer…

This week we saw the International Broadcasting Convention (IBC) take place in Amsterdam, where companies divulged information on features that are in the pipeline, getting everyone excited!

One of these exciting features was Adobe’s Auto-Reframe.

Using its own AI platform, Sensei, Adobe has created a feature specific to Premiere Pro that auto-reframes videos for different social platforms, so you no longer have to. According to The Verge, ‘Auto Reframe can automatically identify the main action happening in the video and crop and pan the frame around that footage to fit within ratios’.  Meaning you can create a video to go out on YouTube, as well as one to go on your Instagram feed AND your Instagram Stories without having to resize! Can I get a hallelujah

To use the feature, designers will have to apply the effect to selected videos and choose between 3 motion controls for the algorithm to work; Slow Motion, Default or Faster Motion. And then voila! Of course, once produced, you can still manually adjust the framing if it’s not the right fit, but how much easier is that!?

No specific dates have been announced just yet, all we know is the feature will arrive on the program later on this year. But we cannot wait to start experimenting!

Latest Posts

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More
Here we are, entering the “Mber” months, and we all know those are always busy months for marketing and design teams. Between new campaign launches, seasonal promotions, and the pressure to deliver standout visuals before the holidays, structuring your workflow becomes just as important as the creative work itself. This…
Read More
If you still think Reddit is the wild west of the internet, you’re already behind. For years Reddit sat on the sidelines of marketing plans, overlooked in favour of shinier platforms. Too messy, too unpredictable, too risky. And guess what, while brands looked away, audiences didn’t. They piled in. And…
Read More