All I want for Xmas is my two favourite blogs

It’s that time of year again: lists, retrospectives, best ofs, highs and lows. Take twelve months of experience and package it up into a pithy blog post or a commemorative special issue. I am, frankly, powerless to resist. My list of the top ten albums of 2010 has been under construction for quite some time now.

Rather than bore you all with my tales of joy from this year (including Las Vegas and the Champions League final), I thought I would give an extended hat tip to a couple of my favourite blogs that have kept me entertained and informed in equal measure over the past twelve months. Digital Buzz Blog is pretty much always my first stop when I open up feedly of a morning. Written by the New Zealand based Aden Hepburn, it covers the wide world of digital activity with a deft and selective hand. Whilst I love Gizmodo and Engadget, the sheer volume of posts every day constantly leaves me feeling that I might have missed something. Digital Buzz Blog prefer to post two or three articles a day, but almost always provide something that is worthy of a tweet, a mention in a meeting or that provides a creative spark which leads to something new being concocted.

Fave articles from the past year:

Diesel Cam: Connecting Stores With Facebook

Diesel Facepark: The Analog Version of Facebook

YouTube Launches The “Life In A Day” Project

Chat Roulette: HIV Guerrilla Marketing

Heading up the category of ‘entertaining’ more than ‘informing’, I can’t get enough of Will Sturgeon’s The Media Blog. It’s a fairly UK-centric look at the increasingly ridiculous world of newspapers and their websites: the frenzy to get the latest stories, give people what they think they want and aid ailing sales. There’s a lot of laughing at the Daily Mail too, which is always nice to see. On a more serious note, Will’s articles also take in the hot PR topics of the moment, such as the muddied waters of relationships between PRs and journalists, and also how the position of the dailies is changing from being moral guardians and arbiters of taste into something much more reactionary (in both senses of the word).

Fave articles from 2010:

If you only go on one ‘trianing’ course this year…

Old alcohol bad, new alcohol good?

More evidence the Sun gets its headlines from Twitter

On a very personal note, I also love Nerd Boyfriend. Pictures of celebs looking cool ‘n’ nerdy, along with links where you can buy the clothes yourself. Nice.

Latest Posts

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More
Is it me? Am I the problem? Or did the Christmas ads sneak onto our tellies WAY too quickly!!!? So I guess it’s that time again – the battle of the brands to make us chuckle, and shed a tear. Let’s unwrap this year’s finest festive offerings, shall we? Coca-Cola:…
Read More
Buyers decide early. Your funnel is late. Social Day B2B this year made it crystal clear the rulebook has changed for marketers under pressure to prove growth from social. Session after session, the same message landed from different angles. The funnel you have in your deck is not how buying…
Read More