An action plan for PR and marketing on Twitter

There’s been a huge amount of discussion about how Twitter can be used most effectively for online PR and marketing, and there’s no shortage of interest in the subject since the mainstream media became obsessed with the platform. The only problem is that most of the current analysis is either lofty strategic level stuff, or is based on the assumption that you already know a lot about Twitter, neither of which are much use to the majority of people who just want to know where to start.

This prompted us to produce a practical guide to help PR and marketing professionals get some real value from Twitter, without assuming that they already have a deep understanding of the service.  You can get hold of a free copy of the Twitter for PR and Marketing Professionals guide on our website – we put a lot of work into it, so I hope you find it useful.

If you haven’t got time to read the whole thing, the following diagram outlines the basic steps you should follow to incorporate Twitter into your comms activities. It’s a very brief overview, and the full guide goes into a lot more detail about how you can accomplish each of these steps:

Simply put, you first need to monitor Twitter to find out what people are saying about the issues that matter to your organisation, then learn how to participate in the Twitter ecosystem appropriately in order to gain acceptance, and then you will be in a strong position to instigate the kind of conversations that are important to you.

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