Instagram is testing another new feature to improve the social platform for influential creators.

According to The Hollywood Reporter*, a small group of Instagram users are testing new “creator accounts” on the social platform that provides them with added attractive features.

Similar to business-focused profiles on Instagram that were introduced in 2016, creator accounts are for digital influencers, artists or talents that proliferate on the platform. The new insights will show data as to who follows or unfollows *sides eyes*, direct messaging tools that will allow creators to filter important notes from brand partners or friends, as well as labels that allows users to show how they wish to be contacted.

Some of these tools may seem like minor changes that we would not lose sleep over. However, Ashley Yuki, an Instagram Product Manager who oversees the IGTV and media solutions mentions: “Creators are an important part of our community, we want to make sure that Instagram is the best place, and the easiest place, to build fan communities and also build creators personal brands.” *


These specialised tools would only be available to high profile individuals, which of course for you “micro influencers” or just everyday users, this is just another thing along with an annoying algorithm that won’t benefit you.

However, I do see where Instagram are going with this possible platform change, it’s an opportunity for the platform to personalise it for users. This more dedicated experience that creators will gain from using the platform, seems like an enticing way to get users to continually come back to posting on one of the fastest growing social media platforms.

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