Are brands run ragged by real-time social engagement?

$

Two-thirds of brands manage real-time social engagement in-house, but half have other marketing roles too. Our benchmark report on brands in real-time social media shows that 50% of those at the coal-face of social engagement are also managing other roles in marketing and communications.

So are social media managers run ragged?

Well when it comes to brand opinion on best practice, a dedicated resource is not top of the list. In fact only 3% of those surveyed suggested it was best practice in real-time social engagement.

One in six outsource social profile management to an agency. And a lot more bring in specialist skills for content creation, extra peak support and campaign activity.

There are some pressure points though…

The survey reveals that

  • 45% struggle to find the skills and resources in social
  • 62% find managing out of hours’ engagement an issue
  • 38% say it is a challenge to personalise content and 38% struggle to create content on the fly

Of course every company will have different requirements, but resource is a key issue: both in finding the right people and ensuring the best skills and capabilities. After all, real-time social engagement is demanding. To do it well and maximise the opportunity you need the social media talent!

You can read the full report at https://po.st/realtimesocial

Latest Posts

Instagram Rings is a new and exciting award that celebrates creators who take bold, creative risks and push the boundaries of content on the platform. Instead of focusing on follower counts or financial benchmarks, it honors originality, cultural impact, and the spirit of experimentation. Winners receive…
Read More
From Oasis-fuelled nostalgia to TikTok Shop, here’s how UK culture drives baskets. Build for durable shifts, ride bubbles wisely.
Read More
Halloween can be a gift for social teams: bold colour, playful typography, and a built-in excuse to try weirder ideas. Below is a designer’s take on where the real opportunities are this season for a creative agency. Start sooner than you think The “spooky season” isn’t confined to the last…
Read More