Are brands run ragged by real-time social engagement?

$

Two-thirds of brands manage real-time social engagement in-house, but half have other marketing roles too. Our benchmark report on brands in real-time social media shows that 50% of those at the coal-face of social engagement are also managing other roles in marketing and communications.

So are social media managers run ragged?

Well when it comes to brand opinion on best practice, a dedicated resource is not top of the list. In fact only 3% of those surveyed suggested it was best practice in real-time social engagement.

One in six outsource social profile management to an agency. And a lot more bring in specialist skills for content creation, extra peak support and campaign activity.

There are some pressure points though…

The survey reveals that

  • 45% struggle to find the skills and resources in social
  • 62% find managing out of hours’ engagement an issue
  • 38% say it is a challenge to personalise content and 38% struggle to create content on the fly

Of course every company will have different requirements, but resource is a key issue: both in finding the right people and ensuring the best skills and capabilities. After all, real-time social engagement is demanding. To do it well and maximise the opportunity you need the social media talent!

You can read the full report at https://po.st/realtimesocial

Latest Posts

Are you mentally struggling in your workplace right now? Have you lost confidence, or is your self-esteem lower than normal? If this sounds like you, let's overcome these issues together with a few tips that may help with your creativity when creating content.
Read More
The demand for visually captivating video content is higher than ever. Marketers need to produce eye-catching visuals quickly and efficiently, fortunately, advancements in mobile technology have made this possible to happen from devices that fit in our pockets. In this realm CapCut has emerged as a game-changer, empowering marketers to…
Read More
Stay updated with the constantly evolving world of social media. Discover the latest highlights here: WhatsApp adds new status colours and fonts WhatsApp has introduced new creative features for its “Status” option, offering more ways to personalise your temporary updates.   Read more here. TikTok launches program to…
Read More