Are Facebook’s playable ads a winner?

Earlier this month, Facebook acknowledged the growing number of game developers who advertise and make money on the platform. The platform rolled out a couple new additions to its offering for game advertisers and, most notably, playable ads.

It’s a genius solution for social media gamers to try before they buy, staying within the app, no download necessary.

The benefit for advertisers is that they can leverage these engagements with the ad to target people who are likely to have a higher intent to purchase. Advertisers can optimise for both payers and retention.

Facebook has even listed their partners with whom advertisers can work with to create these playable ads.

If you’re interested in the techy side of it, Facebook lets you in on all the details. As the user scrolls, a video is played in the Newsfeed with a game controller icon. If the user taps the video, the interactive demo comes into play. Once the demo is complete, the call-to-action drives users to install the app.

Want a best practice guide for the new format? That’s all covered too! If done correctly, it can help you inform people how to play your game, cater to new and existing players and showcase the gaming experience.

With the introduction of augmented reality ads last month, interactive ads are becoming more common. We’re looking forward to seeing the next step that the platform takes in this direction.

Latest Posts

Every social platform has a “star” content format, the one that gets the most eyes, likes, and shares. The trick? Not just posting in that format but designing it so it feels like it belongs there while still screaming your brand. Let’s break it down, platform by platform. Instagram: Reels…
Read More
The way travellers plan and book trips has shifted dramatically and it’s reshaping how brands need to show up. For years, we thought about the customer journey as a funnel. Today, it’s nothing like that. Discovery is messy, fragmented, and often happens across half a dozen platforms before a traveller…
Read More
If you’re trying to grow your Instagram account, you’ve probably asked yourself: How often should I post? According to a recent study by Buffer, the simple answer is — the more, the better. Buffer, a social media management platform, analysed over 2 million posts from 100,000 Instagram accounts. They wanted…
Read More