By if-admin | September 20, 2018
It’s our travel edition! On this week’s Serious Social, we spoke to the CEO of Sagittarius, Paul Stephen, about his experience working in digital marketing for travel clients. The travel industry is so commoditised, it’s important for brands to stand out on social. To do this, they need content that tells a story around the holiday, and the experiences that come with it. We consider the social media challenges for travel brands, what they’re doing well, and what could be improved…