Are you keen on Keen?

 

 

 

We all must know that at some point Google will take a formula that’s been well received and try to emulate it, which is exactly what’s happening with Keen – Googles latest offering, “a place to grow and share your interests with loved ones, and find things that will help in making this precious life count”.

 

So what really is it?  Much like Pinterest, you curate content that you’re interested in, content that you love, which you then share with others.  Your Keen can be public or private so you are able to control who can see and contribute.

 

One of the things that has my ears perking is the fact that Keen will always be on the lookout for content you might be interested in with what you’ve curated;

 

“For every keen you create, we use Google Search and the latest in machine learning to remain on the lookout for helpful content related to your interests. The more you save to a keen and organize it, the better the recommendations become. Even if you’re not an expert on a topic, you can start curating a keen and save a few interesting “gems” or links that you find helpful. These bits of content act like seeds and help keen discover more and more related content over time. You can also follow keens that others have created, discovering thousands of hand-curated lists from the community and getting alerts when new things are added.”

 

I’m interested to see where this goes, from what I’ve seen I really enjoy the UI (yes I’m a sucker for a clean design – something I think Pinterest is lacking) and the simplicity of it.

 

 

“Spend time on what you love

 

Keen isn’t intended to be a place to spend endless hours browsing. Instead, it’s a home for your interests: a place to grow them, share them with loved ones and find things that will help in making this precious life count.”

 

All in all, I’m kinda here for it!

 

 

Latest Posts

FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals.  We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…
Read More
Pinterest has announced a major update to the way its advertising system works, helping businesses show more relevant ads to users at the right time. The platform has improved its ad-serving model so it can now combine a user’s previous online activity with what they are currently…
Read More
If you work with motion, animation, or graphic design, or you just love watching how visual ideas are made, 2026’s calendar is looking pretty lively. Below are the events that I’d actually recommend checking out: the festivals, screenings, and niche gatherings where you’ll learn something useful and meet the kinds…
Read More