Are you tuned into our Serious Social Podcast?

By Katy Howell | April 20, 2021

You’ve probably noticed our Friday Serious Social episodes on your feeds, where each week we report updates on the latest and greatest happening in social media, feature in-depth insights from various sectors, host interviews with thought leaders and discuss the different ways to break the social boring. But did you know you can get all this in your headphones and listen on-the-go? That’s right, we have a Serious Social podcast and if you’re not subscribed, you’re missing out.

If you’re just tuning in now, you’re likely to be overwhelmed. We’ve been live for over a year and have 50+ episodes to choose from. So, we’ve pulled together a cheat sheet to get you started.

Best podcast for developing your social media voice and tone  

Brand Personality Power

Join Belle Lawrence in this episode of Serious Social for best practice tips on tone, voice and copywriting. Discover how your brand personality online can make a lasting connecting with your audience and help you stand out amongst competitors.

Best podcast for reputation management

Brands! Don’t Get Cancelled

Cancel culture has been around for almost two decades but, like most things, has accelerated in 2020. Businesses need to make sure they protect their reputation and adapt to changing audience behaviours. But where to start? We explore the things you need to think about to help you get started.

Best podcast for paid media insights

Unlocking Paid Media Excellence

In this week’s Serious Social Live, Colin Jacobs will be getting into the nitty-gritty of paid social media. Tune in to discover how everything from customer journeys, touch points and algorithms, will help you smash your paid social media campaigns this year.

Best podcast for industry insights

Battle of the Brands [Industry Benchmarking!]

Over 200 brands shared their insights with us… join Belle Lawrence and Katy Howell in this episode of Serious Social, where they’ll be sharing results from our very own benchmark tool, breaking down the comparisons and helping marketers prepare for 2021.

Best podcast for design

Design for social

In this week’s Serious Social Live we’ll be looking at best practice when it comes to design on social, particularly when a brand needs to change perception or communicate sustainability values.

Belle Lawrence is joined by IF Senior Designer, Chantal El Bikai and OSP Design Director, Sharon Wallace.


If this round-up hasn’t convinced you, we give up (not really!). Subscribe today and keep your thumb on the pulse of all thing’s social media, all while getting on with your day-to-day. Go on, have a listen.


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