Ate too much over Christmas? Why not try the Facebook diet?

The New Year comes with new resolutions that the vast majority of us fail to keep. As the infographic below shows, losing weight is at the top of the list of the goals for 2013.

Unsurprisingly only 8% of us actually manage to keep up our resolutions successfully. People are signing up for memberships to gyms they will never attend, or buying fitness DVD’s they will never watch, or buy sports kit that will never leave their wardrobe. However before you give up without truly trying, new research suggests that social media may actually be a useful weapon in the battle to banish the bulge or help you maintain other New Year’s resolutions or goals.

Although previous research suggests that too much screen time could lead to piling on the pounds, recent research suggests that social media can help you create a network of support for your diet and fitness, providing much needed motivation for sustaining a healthy lifestyle.

For example, 316 employees at ConAgra Foods Company last year enrolled in a weight-loss programme. The dieters participating in a worksite weight-loss program who joined the Facebook support page lost an average of  1.5 pounds in a month more than those who didn’t go the social media route.*

Two benefits of using social media to support your diet:

1) Utilize group support: – social media can provide an effective way to create a support system within your community. Whether you join a group that aims to lose weight or set up a group for your own personal weight loss having community support makes you more likely to be successful in your goals. Moreover If you are tweeting or posting about your diet to your followers, you have a responsibility to maintain a level of honesty. Facebook ”offers a potentially effective way to create a support system within worksite programs.”

2) Track progress- Keeping a diary of your progress has been shown to help achieve goals. Tweeting or blogging about your progress is in effect an online food diary that others can see and comment on.

So forget about the latest fad diet, give the Facebook plan a go.

Sources

*https://news.yahoo.com/facebook-ing-away-pounds-social-media-promotes-weight-210143104.html

**https://www.bodyandsoul.com.au/body+fitness/weight+loss/use+social+media+to+lose+weight,6803

Latest Posts

Be relevant, spend smart and go synthetic on social Relevance is everything in social. If the post doesn’t feel made for them, it’s gone in a flick. Knowing your audience is the difference between polite impressions and commercial impact. Synthetic personas let us speak to the audience before the audience…
Read More
If you’re a graphic designer working in social media, you already know the chaos: ten clients, five deadlines, three content calendars, and one folder called “Final_final_USE_THIS_ONE_really.png.” Yeah, we’ve all been there. But there are a few habits that can help you stay organised, save time, and keep everything running smoothly,…
Read More
With B2B sales funnel focusses being so ABM orientated, how do marketing teams transfer this into social? Is LinkedIn the only answer? Maybe…but in some cases – maybe not. Firstly – let’s address the elephant in the room. It feels like there’s a real cost-pinch when it comes to marketing…
Read More