Avatar You Ready?

We all love a good avatar, right? And TikTok is no exception. A few days ago, Matt Navarra tweeted a little sneak peek at some new TikTok features, with one being customisable avatars;

You’ll be able to choose a face template and play around with the expressions based off your own face… Sound familiar?

Of course, it does! Apple’s MeMoji’s were introduced back in 2018 with the release of iOS12 (Animoji’s in 2017), and I’m sure we’ve all seen the hilarity that has ensued since. Let’s have a reminder, shall we?

However, it doesn’t seem as though these will be exactly like Apple’s version, rather just a still. I’m sure in time TikTok will have a filter for these and our feeds will fill up with cute and funny avatar videos.

Latest Posts

Social is increasingly about how content feels to the person on the other end (AKA Mood-based marketing). When you show up with a steady atmosphere (calm, confidence, small sparks of joy) people stick around and come back. And you can measure it properly: saves, meaningful comments, watch-time through key beats,…
Read More
Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…
Read More
B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More