B2B Content Marketing Trends 2012

November 1, 2012

This survey of 740 respondents from the LinkedIn B2B Technology Marketing community looks at the trends in content marketing for 2012. Here are some key tweetable pull outs from the report…

  • 84% of marketers  say that content production is going to rise in the next 12 months!

  • 56% of marketers say that having enough time and bandwidth to create content is their biggest challenge
  • 68% of marketers consider lead generation as their top goal from their content marketing activity

Latest Posts

Creative burnout can sneak up on the best of us. One day, you’re bursting with ideas; the next, you’re staring at a blank page in paralysis, wondering where your spark has gone. The good news? Burnout doesn’t mean your creativity has packed up and left for good. Recognise Burnout and…
Read More
Be relevant, spend smart and go synthetic on social Relevance is everything in social. If the post doesn’t feel made for them, it’s gone in a flick. Knowing your audience is the difference between polite impressions and commercial impact. Synthetic personas let us speak to the audience before the audience…
Read More
If you’re a graphic designer working in social media, you already know the chaos: ten clients, five deadlines, three content calendars, and one folder called “Final_final_USE_THIS_ONE_really.png.” Yeah, we’ve all been there. But there are a few habits that can help you stay organised, save time, and keep everything running smoothly,…
Read More