B2B Content Marketing Trends 2012

This survey of 740 respondents from the LinkedIn B2B Technology Marketing community looks at the trends in content marketing for 2012. Here are some key tweetable pull outs from the report…

  • 84% of marketers  say that content production is going to rise in the next 12 months!

  • 56% of marketers say that having enough time and bandwidth to create content is their biggest challenge
  • 68% of marketers consider lead generation as their top goal from their content marketing activity

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