February 24, 2025
Designing for social media can feel overwhelming with all the trends, algorithms, and platform updates constantly shifting. But at its core, great design still comes down to the basics: clarity, consistency, and creativity. This blog will take you back to the essentials of social media design while helping you adapt to the latest strategies for building a strong brand identity.
Building a strong brand identity on social media isn’t just about posting content, it’s about crafting a resonant visual experience. Colours, typography, layout, and consistency all contribute to how people perceive a brand. But with so many platforms and ever-changing trends, where do you start?
Choosing the Right Platforms
Each platform has its own aesthetic and audience. LinkedIn is all about professionalism, so clean, minimalistic designs work well. Threads is gaining traction for real-time discussions, where bold visuals and branded templates can help brands stand out. Instagram and Facebook thrive on storytelling, and use dynamic carousels and eye-catching infographics. If you’re designing for TikTok or YouTube, think about movement and animations with engaging thumbnails that can make all the difference.
Designing Engaging Content
People scroll fast, so visuals need to be instantly impactful. Short-form videos like Reels, TikToks, and YouTube Shorts should have strong branding elements like strong recognisable colour schemes and stylish overlays. Carousels on LinkedIn and Instagram should be clean and easy to digest. Interactive elements like polls, Q&As, and live videos benefit from well-thought-out visual consistency to maintain brand identity. Partnering with influencers? Provide them with branded templates to keep messaging cohesive. Engaging in industry discussions? Make sure your graphics align with current trends and maintain professionalism.
B2B and CTR
For fintech and B2B marketing in general, the challenge is making complex information visually accessible. Infographics simplify data-heavy topics, while explainer videos with clean animations can enhance understanding. Consistent branding in security-related graphics helps build trust. Design plays a huge role in getting people to click. A strong call to action (CTA) button with high contrast can make a difference, whether it’s “Learn More,” “Download Now,” or “Join the Conversation.” Choosing the right colours, typography, and layout can enhance visibility and drive engagement. And since over 80% of social media traffic comes from mobile, designing with a mobile-first approach is essential. As a designer, you have the power to shape how a brand is perceived on social media. A well-executed visual strategy makes fintech and B2B brands more approachable and memorable. Focus on consistency, optimise for engagement, and adapt to trends to stay ahead.
What design strategies work best for your brand? Let’s discuss this together!