August 6, 2024
Social media has changed a lot since its early days. While the platforms and tools have evolved, the core principles of engaging with audiences and delivering meaningful content remain the same. We did a podcast on the social media evolution, and today we’re diving into some key insights on how marketers can benefit from these changes to improve their strategies.
1. Quality over quantity
In the early days of social media, the focus was not on the volume of posts but on the quality of interactions. Today, this principle is more relevant than ever. Bombarding your audience with frequent, low-value posts can lead to disengagement. Instead, invest time in creating integrated, thoughtful campaigns that provide real value to your audience. Quality content that resonates with your audience’s needs and interests will always outperform sheer quantity.
2. Authenticity is key
Authenticity has become a non-negotiable aspect of social media marketing. Studies show that 90% of people prefer brands that feel authentic. This means that your content should reflect your brand’s true voice and values. Authenticity builds trust, and trust drives engagement and loyalty.
3. Audience-first content
Understanding and addressing the unique preferences of your audience is essential. Back in the day, each social media platform had distinct user bases with specific interests. While platforms today may offer similar formats, audience behaviours and expectations still vary. Tailoring your content to fit the specific characteristics of each platform ensures higher engagement and relevance.
4. The power of storytelling
Successful social media campaigns tell compelling stories that align with the brand’s core message and values. Storytelling creates an emotional connection with the audience, making your content more memorable and impactful. Instead of just promoting products, focus on telling stories that highlight your brand’s journey, mission, and the value it brings to its customers.
5. Learn from past successes
Sometimes, the best way to innovate is to look back at what worked in the past. Revisiting and adapting successful strategies from the early days of social media can provide valuable insights. This doesn’t mean reverting to outdated methods but rather integrating timeless principles with modern techniques to create an effective social media strategy.
6. Integrated campaigns
Social media strategies should not exist in isolation. Integrated campaigns that align with broader marketing efforts and other digital channels create a cohesive brand experience. This holistic approach ensures consistent messaging and maximises the impact of your social media efforts.
The evolution of social media has brought both challenges and opportunities for marketers. Follow these learnings to build a strong and engaging social media presence that stands the test of time.
Not sure where to start? Don’t sweat it out! Contact us for a consultation.