Behind the Scenes

Are you looking for better ways to humanize your brand? It can be all too easy to just post on IG about your product or service and see the engagement flag. I think it is important not to lose sight of the human element and spotlight the creative talent behind your brand. That’s where the behind-the-scenes post comes in.

It’s a great way to let your customers into the process of running a successful brand or agency, and reminds them of all the hard work that goes into making content. The guys over at Productive and free have just released a comprehensive list of ideas for behind – the scenes videos to boost engagement and take your social media marketing strategy to the next level! Although this article is addressed to coaches, I think the advice is general enough to be applicable to everyone, no matter whether you are working for a brand, agency, or for yourself as an influencer.  You can see a few of their suggestions in this handy infographic, or you can read the full article here.

 I will pick out some of my favourite points that I think will be most effective in boosting engagement. Let’s dig in!

Share your story

This is a BIG one. People respond overwhelmingly to personal stories shared on social. It could be about the personal journey of your founder, their vision, or how they chose the company name. You could share a turning point for your business or your mission statement. Time and time again we’ve seen that personalising your content pays out further down the road. It helps clients relate to you and starts conversations.

 Share a client testimonial or transformation

It can be good to turn the spotlight around and focus on your client and share their story. How did working with your brand/agency benefit them? Were they challenged or empowered by you? What special skills did you bring to the table that they would not have been able to muster themselves? It can be great to share clients’ testimonials to generate new business, as prospective clients can see how helpful driven and supportive you’ve been throughout the process.

How you structure your day

These types of posts can really humanize your brand and let your followers know that it takes WORK to make content happen, it doesn’t just appear out of thin air. This strategy will deepen your connection with your followers and attract different clients to you.

How you structure your day

These types of posts can really humanize your brand and let your followers know that it takes WORK to make content happen, it doesn’t just appear out of think air. This strategy will deepen your connection with your followers and attract different clients to you.

A peek at upcoming projects

It can be a great strategy to tantalise followers with partial previews of upcoming projects and things you cannot yet reveal. It makes your followers feel special and rewarded by keeping up with you. It also plants the seed in the mind of prospective clients that you’re someone to watch.

Your team members

It can be great to spotlight different team members to humanize your brand with your followers.

So I hope in this post we’ve shown you that sometimes it’s best to drop the façade and let your followers get to know the people and the personalities behind your brand. What are your favourite tips for the infographic below? Are there any that haven’t been mentioned that you’ve seen get real results on social media? Let us know in the comments or on our social channels.

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