Best Halloween Campaigns of 2024

October 21, 2024

Halloween season is upon us again—the time of year when brands get to dust off their creativity, throw in a dash of spookiness, and unleash some of their most spooktacular ideas. So, grab your Haribo star mix, settle in, and let’s dive into some of the best (and quirkiest) Halloween campaigns of the year.

  1. Heinz – It Ha Ha Has to be Heinz

Heinz, oh Heinz. You never fail to make us laugh, all while making us want to dip everything we own in ketchup. Their latest campaign continues their streak of simple yet brilliant marketing moves. They don’t need anything fancy—just that signature red sauce and a dash of humour.

2. Discover Ireland – The Home of Halloween

Now, if you’re looking for a Halloween campaign that feels more like a cinematic experience, look no further than Discover Ireland’s latest ad. It’s not just an ad, it’s a journey into the very roots of Halloween. Did you know that Halloween as we know it has its origins in Ireland, with the ancient festival of Samhain? This ad leans into that history beautifully. It feels like the beginning of a film, as it takes us through Ireland’s rich traditions and eerie landscapes. Watch it and you’ll probably want to book a flight to Ireland faster than you can say “trick or treat.”

3. Snickers – Zombie Twerk

    Snickers has always had a knack for making us chuckle, and this year they didn’t disappoint. Imagine, you’re setting up your Halloween decorations, everything’s looking good, then suddenly your spooky centrepiece starts doing an unexpected zombie twerk. Yes, you read that right—zombie twerking. Snickers takes the classic idea of Halloween mishaps and gives it a hilarious twist. It’s goofy, it’s ridiculous, and it’s exactly what we needed to break up all the serious, spooky vibes of the season.

    4. E.l.f. – Sinfluencer

    If you’ve been anywhere near the beauty scene, you’ve probably noticed that E.l.f. has been on fire with their campaigns recently. This year, they introduced the Sinfluencer—a not-so-subtle nod to the “influencer” culture, with a Halloween twist. The Sinfluencer’s mission? To tempt you into committing skincare sins, all while tapping into current beauty trends that are oh-so-relatable to Gen Z. It’s fun, clever, and has just the right amount of sass. Plus, if you’ve ever been guilty of a skincare sin (haven’t we all?), this ad will definitely hit home.

    And there you have it—a mix of spooky, quirky, and downright hilarious Halloween campaigns to sink your teeth into this year. But enough about what we’ve found—what about you? Have any spooky ads given you chills, or maybe a good laugh? Let us know! We’re all about dissecting (pun intended) the latest in Halloween marketing madness.

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