Best Practices for Creatives in Marketing

For creatives working in the marketing industry, balancing creativity with productivity and maintaining strong client relationships can be challenging. Here are some best practices that not only help you save money but also improve productivity and strengthen your client relationships.

1. Be Proactive: Anticipate Client Needs

One of the best ways to build strong client relationships is by being proactive. This means anticipating client needs before they even express them. By staying ahead of trends and understanding your client’s industry, you can offer relevant design suggestions that align with their goals.

Tip: Regularly research industry trends and incorporate them into your design proposals.

2. Offer Multiple Design Options

Providing multiple design options can save time in the long run and enhance client satisfaction. Instead of presenting a single design, offering a few variations can help clients feel more involved in the decision-making process and reduce the need for multiple revisions.

Tip: Present three variations of each design concept: a safe option, a bold option, and an experimental option, also explain the rationale behind each design choice to help clients make informed decisions, then use feedback from these options to refine and converge on a final design that meets the client’s expectations.

3. Implement Efficient Design Tools and Resources

Investing in the right tools can significantly boost your productivity and save money. Use software and resources that streamline your workflow and reduce the time spent on repetitive tasks.

Tip: Invest in stock image subscriptions or vector libraries to quickly source high-quality visuals.

4. Create a Standardised Design Process

Having a standardized design process ensures consistency and efficiency. This includes clear steps for client onboarding, briefing, feedback loops, and final delivery.

Tips: Develop a comprehensive client briefing template to capture all necessary information upfront, set clear timelines for each stage of the design process and communicate them to your clients.

5. Leverage Feedback Efficiently

Client feedback is invaluable, but managing it effectively is crucial for maintaining productivity. Implement a clear feedback process to ensure that all input is gathered, understood, and incorporated efficiently.

Tip: Request specific, actionable feedback to avoid vague or unhelpful comments and confirm understanding of feedback through follow-up meetings or clarifying questions before making revisions.

Monitor and optimise your resource allocation to ensure that time and money are spent wisely. By implementing these best practices, you can enhance your productivity, save money, and foster stronger relationships with your clients, if you are interested in knowing more, don’t hesitate to contact us. These strategies will help you stand out as a reliable and efficient creative professional.

Latest Posts

Open your feed today and you’ll probably scroll past dozens of AI-generated images and videos. Some are clever, some are beautiful, and some are just off. AI can be both a time-saver and a trust-breaker. Used well, it accelerates creativity. Used carelessly, it can make campaigns feel soulless and detached…
Read More
Social Snapshot 22.10.25 banner, blue globe background, bold white title and date. Newsletter issue on long-form social video with platform specs, paid limits, YouTube TV viewing, TikTok Creator Rewards (>1-minute), Instagram 3-minute Reels, measurement and AEO tips
Read More
this post unpacks why b2b isn’t boring and how it’s moved from nice-to-have to mission-critical. it argues for trust as a working system (clear claims, named sources, human voices), puts short, sourced answers where people and ai look (linkedin, youtube, communities), and shows why people beat logos for credibility. it backs hybrid buying journeys that give control and timely human support, and it tracks intent signals like saves, sends and branded search. if b2b is your world, join us at socialday b2b forum 2025 at bounce, shoreditch on 12 november to go deeper.
Read More