Best times to post on social [INFOGRAPHIC]

What are the best times to post on each social media channel in 2023?

It’s no secret that social media has become part of modern life, logging into your favourite platform has become a daily routine.

With so much activity, it can be challenging for businesses to know when the best time is to post.

Why is timing important for social media marketing?

When posting on socials you want as many people as possible (your audience) to see it.

The algorithms prioritize engagement, so content that gets attention is usually shown to more users and posting when you know your audience is active will boost your algorithm.

Posting at the right time may help you increase that reach.

Giraffe social media has shared their infographic of the best timings to post on each platform:

Now, do we think you should follow this?

It all depends on your audience; you should post when your audience is active the most, you can find this on each platform.

For example; If you want to see when your audience is active on Instagram you just need to head to your Profile and click on ‘Insights’, once it opens, scroll down to ‘Audience’ and press ‘See more’. Scroll down to ‘followers’ and you’ll see the day at the top and the times people are online.

Hopefully this will help you understand more and schedule you social media more effectively!

Latest Posts

If you’re a small business owner, you probably know how challenging it can be to attract new customers online while juggling everything else that comes with running a business. That’s why Pinterest’s latest announcement is worth paying attention to. The platform has unveiled two new artificial intelligence-powered…
Read More
Social media in 2026 is brutally crowded. Everyone is posting, everyone is optimising, and most brands are still trying to sound like a polite corporate email with a ring light. If you want to stand out, you need more than consistency. You need identity. The brands that win are not…
Read More
The latest insights from Reuters into news consumption behaviours sees social media topping the table. We look into why this is, and how it’s all potentially come about. The 2026 Digital News Report from Reuters revealed social’s top place in the news standings – based off of…
Read More