Best times to post on social [INFOGRAPHIC]

What are the best times to post on each social media channel in 2023?

It’s no secret that social media has become part of modern life, logging into your favourite platform has become a daily routine.

With so much activity, it can be challenging for businesses to know when the best time is to post.

Why is timing important for social media marketing?

When posting on socials you want as many people as possible (your audience) to see it.

The algorithms prioritize engagement, so content that gets attention is usually shown to more users and posting when you know your audience is active will boost your algorithm.

Posting at the right time may help you increase that reach.

Giraffe social media has shared their infographic of the best timings to post on each platform:

Now, do we think you should follow this?

It all depends on your audience; you should post when your audience is active the most, you can find this on each platform.

For example; If you want to see when your audience is active on Instagram you just need to head to your Profile and click on ‘Insights’, once it opens, scroll down to ‘Audience’ and press ‘See more’. Scroll down to ‘followers’ and you’ll see the day at the top and the times people are online.

Hopefully this will help you understand more and schedule you social media more effectively!

Latest Posts

If you work with motion, animation, or graphic design, or you just love watching how visual ideas are made, 2026’s calendar is looking pretty lively. Below are the events that I’d actually recommend checking out: the festivals, screenings, and niche gatherings where you’ll learn something useful and meet the kinds…
Read More
Senior marketers want to understand how AI search, Reddit, comments and social conversations are changing discovery, trust and commercial impact
Read More
High CPC, low CTR, reducing ER – it’s a social media marketer’s nightmare. How do you address the balance and spot the early signs for trouble? We’ve got some tips. B2B or B2C, LinkedIn or Meta, the platform top-level metrics give you an indication of how…
Read More