BlackBerry takes wraps off its tablet

The much rumoured “BlackPad” has been revealed. Last night at the company’s developer conference CEO Mike Lazarides introduced its Apple iPad rival.

We know little more than the tech specs right now but the preview video looks pretty cool. Price? Well that is mooted by the guys at PR News to be double an iPad, estimated to be between $1,000 and $1,300. That is a lot! When can we get our sticky fingers on it? According to an interview with BlackBerry’s Dan Dodge, it will be early 2011 in North America and next summer in the UK. That is a long time!

BlackBerry is keeping its focus on their enterprise market and the video above specifically calls the device “enterprise ready” and a “professional tablet”. They are clearly positioning the device in a different place to Apple’s iPad. But then why call it a PlayBook? Not sure an enterprise IT director would countenance deploying 1,000 PlayBooks across his organisation?

As with the iPhone and iPad before it, key to the BlackBerry PlayBook’s success will be the range of apps available and the speed with which they become available. Apple has a huge head start and my feeling is that this will simply be another device wealthy BlackBerry fanatics will buy to “play” with in airport lounges.

© BlackBerry “.BlackBerry Playbook- Preview” Video.

Latest Posts

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More
Here we are, entering the “Mber” months, and we all know those are always busy months for marketing and design teams. Between new campaign launches, seasonal promotions, and the pressure to deliver standout visuals before the holidays, structuring your workflow becomes just as important as the creative work itself. This…
Read More
If you still think Reddit is the wild west of the internet, you’re already behind. For years Reddit sat on the sidelines of marketing plans, overlooked in favour of shinier platforms. Too messy, too unpredictable, too risky. And guess what, while brands looked away, audiences didn’t. They piled in. And…
Read More