Brown overtakes Cameron online thanks to his weapon of mass seduction!

March 31, 2010

What? For the first time in a week, search demand for Gordon Brown has crept above David Cameron:

Not since the 22nd March, when Gordon trumped Cameron’s baby with his super fast broadband and Institute of Web Science announcement has there been such a result for Labour online. When this happened last time, the Tories bought up the traffic using ‘Gordon Brown’ Adword banners. The reason? Well Google Insights suggests that the related search terms for both candidates are now very different. With many supporting related terms such as ‘Samantha Cameron’ and ‘David Cameron Wiki’, it seems like Cameron story online is multifaceted:

However, if you drag down to the Brown pull down you will notice that results are currently reliant on one very powerful related term – ‘Tony Blair’. So how powerful is Tony Blair online? Well even though he has been out of office for years he still generates more interest than Nick Clegg in total:

As with any campaign or brand becoming tied too closely to a celebrity the risk is high. On the other hand, if the increased interest is enough to make the Tories rethink their online campaign it might be worth it…

Latest Posts

The headline might be frightening – but it shouldn’t be; it should be validating and a reflection of impactful content. The ways of search are changing, both on the open web and on social. Clever tactics on social allows for LLM data scraping that can further personal brands and businesses.

There’s been much hype around Creators in recent months. They’re not a silver bullet to social. But they are a growing force in marketing, one that’s become harder to ignore, and even harder to use well. Creators are professionalising fast. They’re running businesses, monetising audiences directly, and…

Let’s be honest, when B2B marketers talk about channels, YouTube often doesn’t get the attention it deserves. It’s typically seen as a brand awareness play, useful for visibility, but not necessarily for targeting decision-makers or driving meaningful action. That’s a myth worth challenging. While YouTube isn’t a perfect tool for…