Business readers turning to Twitter for answers

It seems the social landscape is shifting yet again for B2B companies…

20% of top level executives are spending more time reading Tweets than online news publications. It represents a slow shift which IBM says in the next 5 years will see social media become a primary interaction tool with clients and partners. If you’re one for numbers, that’s a predicted 57% of customer interactions which will take place on social media compared with 16% now.

For B2B marketers, this is a real sign that social is permanently transforming the way businesses interact. A quick look at Linkedin which is the largest source of leads for B2B marketers shows that only 47% of marketers say they are actively engaged on the network. However according to Jeff Bullas, 33% of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes.

 

The future looks bright for B2B social media marketers, see just how bright at https://bit.ly/Q51Dpm

Latest Posts

Generative AI is encroaching on all forms of social media – whether it’s post creation tools, text and image creators or chatbots – the very face of social media as we know it is transforming and may never be the same again. For better or for worse? The debate rages…
Read More
Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here: Meta plans to unveil its next-generation AR glasses Meta intends to showcase the progress made over the years on its upcoming augmented reality glasses. As per the source: “The…
Read More
Why, When, Where, all at once  Botanica is the trend of response to a world increasingly shaped by technology, seeking to reconnect individuals with the beauty of the environment. Ok you may have seen this before, in the early 2000’s, but it is now back and it’s here to stay.
Read More