April 11, 2022
I thought it would be fun to look at campaigns from the past that have stuck with us over the years.
No introductions needed… WASSUUUUPPPP
This *really* resonated with people, you couldn’t go 5 mins without hearing someone shouting “wassup” and everyone else joining in. It permeated the ✨ w o r l d ✨ and was so popular and widely known that it was even spoofed in Scary Movie.
Sony Bravia – Balls
Absolutely iconic, the use of dreamy music highlights the fact that it’s all about colour without giving away that it’s about a TV. Completely captivating and you can’t help but watch it smile.
I genuinely think 2007-2009 was a great creative time for Cadbury, they’ve since gone on to produce more within their Glass and a Half Full Productions, however, Gorilla, Trucks, and Eyebrows have been the ones that have stood the test of time.
Of course, this is just the tip of the iceberg, but I think what we can learn about these is that none of them were overtly screaming about the product or the brand – it’s all in the subtly and creating content that can mesmerise, make you stop and watch, and then talk about it for years to come.
Truly creative and inspiring.