CAP Code Extension. Are you ready?

January 17, 2011

With the new CAP code coming into effect on the 1st March, the ASA has today launched a new media campaign in order to raise awareness of the code’s extension to cover content (including user generated) on websites and owned social media platforms.

Whilst there are still some grey areas in relation to what constitutes as editorial material in contrast to that deemed to be marketing material, we’d advise brands and businesses to:

  • Assess any risks related to this new legislation. Where are other people writing about your brand or product – and what do you need to do to ensure that the content is in line with regulation?
  • Communicate the changes to any staff involved in managing websites and social media presences, to ensure that they are ready for March 1st.
  • Sign up to the CAP Services, in order to ensure that you’re receiving the latest information.

Let us know if you think we’ve missed anything!

Latest Posts

Why B2B marketers are getting influence wrong If your influence plan is measured in impressions, you’re probably buying noise. ’Cos buyers are building shortlists without you, Forrester says 92% start with one. So you know how you start planning for lead generation with a list of buyer jobs to be…
Read More
Creativity doesn’t show up just because you stare at a blank screen and will it into existence. It usually appears when you’ve been feeding your brain good stuff and giving it a bit of room to wander. In a way, it’s like going to the gym, but for your ideas:…
Read More
Pass the sauce Your next sale is happening in dark social Yippee! Social is getting social again, and it’s brilliant news for brands that know how to show up with something worth sharing. You can feel it in the tiny moments. A forward to a mate. A DM that says…
Read More