CAP Code Extension. Are you ready?

January 17, 2011

With the new CAP code coming into effect on the 1st March, the ASA has today launched a new media campaign in order to raise awareness of the code’s extension to cover content (including user generated) on websites and owned social media platforms.

Whilst there are still some grey areas in relation to what constitutes as editorial material in contrast to that deemed to be marketing material, we’d advise brands and businesses to:

  • Assess any risks related to this new legislation. Where are other people writing about your brand or product – and what do you need to do to ensure that the content is in line with regulation?
  • Communicate the changes to any staff involved in managing websites and social media presences, to ensure that they are ready for March 1st.
  • Sign up to the CAP Services, in order to ensure that you’re receiving the latest information.

Let us know if you think we’ve missed anything!

Latest Posts

LinkedIn’s users are not your typical audience. Join us as we take a look into the psyche of the LinkedIn user and how your content needs to reflect it – doing so will lead to the most successful of campaigns, helping to fill the funnel and drive growth. Understanding the…
Read More
Social is increasingly about how content feels to the person on the other end (AKA Mood-based marketing). When you show up with a steady atmosphere (calm, confidence, small sparks of joy) people stick around and come back. And you can measure it properly: saves, meaningful comments, watch-time through key beats,…
Read More
Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…
Read More