Captivating Christmas Campaigns

I found myself utterly unable to resist the temptation of curating a rollicking list featuring the absolute crackers that the Christmas ads of 2023 have generously bestowed upon us. It’s the time of year when brands don their festive finery, roll out the proverbial red carpet, and treat us to a spectacle of sweet, thought-provoking, and downright funny advertisements that are bound to leave a lasting impression.

Indeed, Christmas is the season when brands truly come alive, eager to showcase their creativity, wit, and flair. It’s the time when they unapologetically throw open the doors to their imaginative workshops, bringing out the big guns to bedazzle us with campaigns that tug at our heartstrings, tickle our funny bones, or simply leave us in awe.

So, without further ado, let’s gleefully dive into this festive feast of marketing marvels, where each ad is a carefully wrapped present waiting to be unwrapped, revealing the unique and delightful surprises that lie within. From heartwarming narratives to mind-bending creativity, the Christmas ads of 2023 promise to be a kaleidoscope of emotions, a visual treat that captivates and resonates with audiences far and wide. Grab a mince pie, settle into your comfiest chair, and let the yuletide advertising extravaganza unfold before your eyes!

John Lewis: Snapper – The Perfect Tree

Bit of a twist from the usual John Lewis tearjerker; this year, they joined forces with Saatchi & Saatchi to serve up Snapper

Apple: Fuzzy Feelings

Probably my top pick from the bunch, this little film spins the yarn of an employee crafting a stop-motion masterpiece based on run-ins with her Scrooge-like boss. Things aren’t what they seem, and sometimes all you need is a smidge of kindness.

KFC: Kentucky Fried… Turkey?

A close second for me. Courtesy of Mother this simple yet hilarious ad introduces the KFT… They heard you, but they’re not fussed 🤣

These are just a few of the crackers that have been popping up in the lead-up to Christmas. What’s your take, and who nabs the crown for the best Christmas ad of 2023?

If you fancy what you see, and would like to talk more then don’t be shy and give us a shout over here!

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.
Read More
Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.
Read More
Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…
Read More