Captivating Christmas Campaigns

December 4, 2023

I found myself utterly unable to resist the temptation of curating a rollicking list featuring the absolute crackers that the Christmas ads of 2023 have generously bestowed upon us. It’s the time of year when brands don their festive finery, roll out the proverbial red carpet, and treat us to a spectacle of sweet, thought-provoking, and downright funny advertisements that are bound to leave a lasting impression.

Indeed, Christmas is the season when brands truly come alive, eager to showcase their creativity, wit, and flair. It’s the time when they unapologetically throw open the doors to their imaginative workshops, bringing out the big guns to bedazzle us with campaigns that tug at our heartstrings, tickle our funny bones, or simply leave us in awe.

So, without further ado, let’s gleefully dive into this festive feast of marketing marvels, where each ad is a carefully wrapped present waiting to be unwrapped, revealing the unique and delightful surprises that lie within. From heartwarming narratives to mind-bending creativity, the Christmas ads of 2023 promise to be a kaleidoscope of emotions, a visual treat that captivates and resonates with audiences far and wide. Grab a mince pie, settle into your comfiest chair, and let the yuletide advertising extravaganza unfold before your eyes!

John Lewis: Snapper – The Perfect Tree

Bit of a twist from the usual John Lewis tearjerker; this year, they joined forces with Saatchi & Saatchi to serve up Snapper

Apple: Fuzzy Feelings

Probably my top pick from the bunch, this little film spins the yarn of an employee crafting a stop-motion masterpiece based on run-ins with her Scrooge-like boss. Things aren’t what they seem, and sometimes all you need is a smidge of kindness.

KFC: Kentucky Fried… Turkey?

A close second for me. Courtesy of Mother this simple yet hilarious ad introduces the KFT… They heard you, but they’re not fussed 🤣

These are just a few of the crackers that have been popping up in the lead-up to Christmas. What’s your take, and who nabs the crown for the best Christmas ad of 2023?

If you fancy what you see, and would like to talk more then don’t be shy and give us a shout over here!

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…