Ep. 27: Serious Social – Cracking the branded community code This year more than most, online communities have sprung up for all sorts of people to connect with each other. Brands are keen to get in on the action, looking to build branded communities. In this session, Katy Howell explores why so many communities…
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Ep 26: Serious Social – Don’t make a boob being brave Social is all about being brave. So, in this episode of Serious Social Live, Associate Director Belle Lawrence gives some examples of brand bravery and gives away some best practice tips on avoiding mistakes! If you’re after more know-how to break the social…
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Ep 25: The Now, Next and Normal The now, next and normal of social marketing is not just another webinar. It’s a punchy and pragmatic look at how you can prosper as networks shift and behaviours change. You’ll leave the session with actionable direction and a head full of real-world advice. If you’re after…
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Ep 24: Building trust in innovations and the future of social with Neville Hobson In this episode of Serious Social, Katy Howell is joined by Neville Hobson, award-winning blogger and podcaster, to discuss the challenge of building trust in innovations and the future of social. If you’re after more know-how to break the social…
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Episode 23: Fiction or Friction As the world changes, everyone is reconsidering touchpoints and changing their behaviours – in both reality and virtually. Yep, marketers, you need to think about your digital touchpoints and sort out your customer journey on social. In this episode of Serious Social, Associate Director, Belle Lawrence, explains why. If…
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Episode 22: How To Improve Your B2B Content The B2B landscape is flush with more usable content than you may think! Businesses need to be controversial (to an extent), experiment with different types of content and front up to the current challenges faced in boardrooms today. It’s time to take on the challenge. Better…
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Ep 21: Brands! Don’t get cancelled Cancel culture has been around for almost two decades but, like most things, has accelerated in 2020. Businesses need to make sure they protect their reputation and adapt to changing audience behaviours. But where to start? We explore the things you need to think about to help you…
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Ep 20: Serious Social – It ain’t just about the hashtag If you’re after more know-how to break the social boring, subscribe now. Listen on Apple Podcasts Listen on Spotify RSS Feed Full Transcript Welcome to the Serious Social podcast, created by the straight-talking social media experts at immediate future. Welcome to…
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Ep 19: Serious Social – Busting myths, sifting the bona fide from the BS If you’re after more know-how to break the social boring, subscribe now. Listen on Apple Podcasts Listen on Spotify RSS Feed Full Transcript Welcome to the Serious Social podcast, created by the straight-talking social media experts at immediate future.…
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Ep 18: Serious Social – Ho Ho Ho! Christmas is trending It’s social moments and trends that let us understand audience intent. It’s rising interests and topics that enable us to align and drive brand in the category. And it’s changing behaviour that identifies triggers and motivations we can influence. Hence, we are always looking…
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