Ep 11: Serious Social – Brands as broadcasters Instead of pitching or even bringing in a broadcaster, become the broadcaster. Gain insight on how to make your live broadcasts rival the messaging and quality seen on BBC News, Bloomberg and more. If you’re after more know-how to break the social boring, subscribe now. Listen on…
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Ep 10: Serious Social – Improving conversion Now is the time to reevaluate how you are gaining social media conversions. Belle Lawrence shares how tips and strategies for how you can best use CTAs, motivation and emojis. If you’re after more know-how to break the social boring, subscribe now. Listen on Apple Podcasts Listen on…
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Ep 9: Serious Social – It’s time to get social emotional Why and how to be distinctive, empathetic and in tune. Away with the clichés, sad music and mentions of challenging times. Brands need to demonstrate EQ in their social content – Katy Howell explains all. If you’re after more know-how to break the…
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Ep 8: Serious Social – The content that rocks vs the content you should drop If you’re still using overly posed shutterstock images, we’re here to tell you, you need to break the social boring. Please, please, please stop using boring photography, go have some fun, be bold enough to do things differently and go…
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Ep 7: Serious Social – Getting your paid social on-point New to paid social, or looking to brush up – we’ve got some top tips and insight for you. If you’re after more know-how to break the social boring, subscribe now. Listen on Apple Podcasts Listen on Spotify RSS Feed Full Transcript Welcome to…
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Ep 6: Serious Social – No! Don’t just repurpose social content So, how do we speed up creativity? How do we increase the relevancy for our audiences, and how do we create a well-oiled production machine? Katy outlines a framework for creating the right content under pressure. If you’re after more know-how to break…
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Ep 5: Serious Social – How to ready your brand for post-lockdown opportunities Don’t wait for lockdown to lift and then start your brand planning – you’ll lose valuable H2 ground. Managing Director Colin Jacobs urges brands to conduct their brand planning now. This episode was recorded live on Facebook, on Friday 17th April 2020. If…
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Ep 4: Serious Social – Has our sense of community changed? Social media is replacing some of the physical proximity we’re missing, brands have the chance to be a part of this right now. In this episode, Associate Director Belle Lawrence considers how the current climate is building digital communities. If you’re after more know-how…
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Ep 3: Serious Social – Planning your social for tomorrow, today What planning must you do for the inevitable new normal? What we know is – fundamentally the pandemic is changing some big factors in society from economy to technology. We need to understand where our role is as brands and it’s uncertain. So…
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Ep 2: How to connect with you audience without disrespecting our societal challenge Right now, as a Social Media Marketer the single most important thing you can do is listen. Tuning into what’s going on around you, within your sector and within social conversations will ensure success during this uncertain period If you’re after…
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