Episode 23: Fiction or Friction

  Episode 23: Fiction or Friction  As the world changes, everyone is reconsidering touchpoints and changing their behaviours – in both reality and virtually. Yep, marketers, you need to think about your digital touchpoints and sort out your customer journey on social. In this episode of Serious Social, Associate Director, Belle Lawrence, explains why. If…

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Episode 22: How To Improve Your B2B Content

  Episode 22: How To Improve Your B2B Content The B2B landscape is flush with more usable content than you may think! Businesses need to be controversial (to an extent), experiment with different types of content and front up to the current challenges faced in boardrooms today. It’s time to take on the challenge. Better…

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Episode 21: Brands! Don’t get cancelled

  Ep 21: Brands! Don’t get cancelled Cancel culture has been around for almost two decades but, like most things, has accelerated in 2020. Businesses need to make sure they protect their reputation and adapt to changing audience behaviours. But where to start? We explore the things you need to think about to help you…

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200724_BL_It aint just about a hashtag

Episode 20: It ain’t just about the hashtag

  Ep 20: Serious Social – It ain’t just about the hashtag   If you’re after more know-how to break the social boring, subscribe now. Listen on Apple Podcasts Listen on Spotify RSS Feed   Full Transcript Welcome to the Serious Social podcast, created by the straight-talking social media experts at immediate future. Welcome to…

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200717_CJ_Busting Social Meida Myths

Episode 19: Busting myths, sifting the bona fide from the BS

  Ep 19: Serious Social – Busting myths, sifting the bona fide from the BS If you’re after more know-how to break the social boring, subscribe now. Listen on Apple Podcasts Listen on Spotify RSS Feed   Full Transcript Welcome to the Serious Social podcast, created by the straight-talking social media experts at immediate future.…

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200710_KH_Ho Ho Ho

Episode 18: Ho Ho Ho! Christmas is trending

  Ep 18: Serious Social – Ho Ho Ho! Christmas is trending It’s social moments and trends that let us understand audience intent. It’s rising interests and topics that enable us to align and drive brand in the category. And it’s changing behaviour that identifies triggers and motivations we can influence. Hence, we are always looking…

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