Could Instagram be implementing video call features?

Instagram has developed into far more than a photo-sharing app and it’s showing no signs of stopping. It’s recently been reported that we could be seeing video and voice calling added to the expanding list of features. Secret codes have been found hidden in the app’s APK (android application package) files in the shape of audio and visual call icons.

This isn’t the first time we’ve heard this rumour. In January this year there was a report on the development of the video calling feature, however, now that it’s on the APK in public domain, it seems like we could be one step closer to the release. To put this into perspective, the recently rolled out Giphy GIF sharing feature on Instagram Stories was spotted in an APK last year.

In August last year, Instagram did dabble with video chat, allowing users to create a joint live video. However, they’re yet to introduce private video chat, a feature that the majority of other platforms have got nailed. At the moment, this is the only dominant feature that Snapchat has that Instagram doesn’t, and although the idea of using social apps to make calls isn’t exactly fresh and new, it will still give Instagram a cutting edge in their on-going competition with Snapchat, particularly with Snapchat’s recent re-design not being received positively.

At this stage, Instagram have declined to comment on the development and exposure of these codes, however, with Instagram looking to match up to the competition, they’d be missing a trick, and it’s likely that we could see these capabilities rolled out in the future.

Knowing Instagram and their battle to reach the top, perhaps we could also see calling support to Facebook & WhatsApp accounts. The sweet sounds of success…

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More
Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
Read More
How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More