Cramming in another PR blog

There are a profuse number of [tag]PR blogs[/tag]. Checking out Technorati there are 13,431 PR blogs. I guess us PRs like to communicate. No surprises there then.

So you can imagine my fear in starting this blog. Awkward and self-conscious to say the least. I tried like mad to think of something witty to write. I dreamed that my first post would be a mix of intelligence, humour and philosophy, with some desperately insightful comment. But after two days thinking about it I stumbled upon the blog life cycle and realise I just needed to jump in with both feet (and because I can’t think of anything witty!).

Our plans for this blog are simple: Graham and I want to express our views, create pertinent observations and experiment a little with the blogosphere. Of course, a little linkbaiting/ link building is part of it, as is some sensible SEO, but actually this blog is just our way of doing what comes naturally to opinionated PR: debating! It is the conversation that we would like to engender, just for the joy of being part of the online PR community (you can tell I have been lurking much too long!)

(deep breath) So, welcome to the immediate future blog….

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I recently came across an article on LinkedIn that really got me thinking. It explored a simple question: “What would need to be true for B2B buyers to feel confident enough to buy?” Here’s what stood out to me: 1. Buyers want defensible decisions, not just good…
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TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…
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We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…
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