Cramming in another PR blog

There are a profuse number of [tag]PR blogs[/tag]. Checking out Technorati there are 13,431 PR blogs. I guess us PRs like to communicate. No surprises there then.

So you can imagine my fear in starting this blog. Awkward and self-conscious to say the least. I tried like mad to think of something witty to write. I dreamed that my first post would be a mix of intelligence, humour and philosophy, with some desperately insightful comment. But after two days thinking about it I stumbled upon the blog life cycle and realise I just needed to jump in with both feet (and because I can’t think of anything witty!).

Our plans for this blog are simple: Graham and I want to express our views, create pertinent observations and experiment a little with the blogosphere. Of course, a little linkbaiting/ link building is part of it, as is some sensible SEO, but actually this blog is just our way of doing what comes naturally to opinionated PR: debating! It is the conversation that we would like to engender, just for the joy of being part of the online PR community (you can tell I have been lurking much too long!)

(deep breath) So, welcome to the immediate future blog….

Latest Posts

Instagram is giving users more control over what they see in the app by expanding its “Your Algorithm” feature to the main feed. The feature allows users to tell Instagram which topics they want to see more of and which they’d prefer to see less of. Instagram…
Read More
A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
Read More
In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
Read More