Crisis management at its yummiest!

August 21, 2014

Ever since my first day here at immediate future I have taken a real interest in social media crisis management. It was my first social media project and I really enjoyed researching and reading about crisis management cases. I discovered many different success stories and found an array of horror stories. Over the last year I have kept an eye out for these stories, as “how do brands deal with a social media crisis?” is a very common question.

It really does depend on the situation, customer and brand. BUT, one thing that always seems to stand out as a winner is to make sure you get the brand’s personality across and not to panic!

If this is possible then you have the perfect opportunity to make light work of what can be an incredibly stressful situation and even increase positive brand awareness!

I present to you…GREGGS THE BAKERS! (I’m not entirely sure what other types of Greggs there are- Greggs the man? Anyway…)

Community managers, please watch and learn

The crisis highlighted on Twitter was dealt with nicely!

This is a perfect example of using humour and wit to resolve a problematic situation. What is your favourite example of defusing a social media crisis?

© Darla “Dont panic”. Photo. Attribution 2.0 Generic

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…
Read More
Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.
Read More
Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…
Read More