Dare to be brave with B2B marketing

Creativity and brainstorming aren’t just for B2C marketers. B2B marketers can and should be innovative and visionary with their content too. Here at immediate future we like to push the boundaries of marketing norms and break the social boring! And it’s time your business did the same!

Whether you’re already doing so and looking to improve your digital marketing strategy or just starting out, 2020 is your time to shine!

Although all strategies take different journeys to reach their desired destination, a lot of the same processes are used along the way. And with more and more people becoming familiar with the variety of social formats available, its time marketers began experimenting.

In a recent infographic, HelpSquad details the different ways businesses can achieve their goals on social by implementing the same processes B2C brands are utilising:

  • User-Generated Content (UGC)
  • Influencers
  • Giveaways and discounts
  • Trending topics
  • Videos

When creating or updating your social strategy it’s important to remember that not all formats are relevant for your campaign or brand, so if one of these processes doesn’t fit, don’t just throw it away. Save it for a later date.

If you’re looking to break the social boring with a new innovative strategy or just want some guidance on how to improve, then get in touch!


(HelpSquad, 2020)

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