Digital marketers should play the long game when it comes to LinkedIn

 

Digital marketers should play the long game when it comes to LinkedIn

For digital marketers, ‘ROI’ is not a new term. It’s a metric that is consistently measured against efforts and budgets when reporting on performance. But how is ROI calculated and influenced? And how can we be sure we’re not getting ROI all wrong in the beginning?

 

LinkedIn has published a new report that highlights the most common mistakes made in measuring Social ROI. Here’s what they found:

 

  • Marketers are measuring ROI too quickly. According to their report, the average B2B sales cycle length is 6+ months. However, their findings found that digital marketers try to prove ROI within one month. This means that marketers are trying to prove ROI in a shorter amount of time than the length of their sales cycle.
  • Marketers are under pressure. As pressure for funding increases, so do budget discussions. The report found that 46% of digital marketers have a minimum of one budget allocation discussion per month and 90% are expected to prove results within the first month.
  • Marketers lack confidence and are less motivated to share ROI. The LinkedIn report found that 63% of marketers don’t feel confident in their current ROI measurements and that 40% are reluctant to share metrics with stakeholders.

 

The solution, the LinkedIn report suggests, is that we should shift our focus to longer-term turnaround and ensure that our campaign ROI measurements are better aligned with our actual goals.

Latest Posts

As we step into spring 2024, the winds of change are blowing across the landscape of social media marketing. One trend, in particular, is making a bold resurgence from the archives of the 90s: heat-mapping. This nostalgic yet contemporary approach to design is transforming social media graphics into colourful canvases…
Read More
Keep up with the dynamic world of social media changes. Discover the latest updates and highlights right at your fingertips. YouTube launches new shopping tools and affiliate opportunities. YouTube introduces Shopping Collections provides creators with a novel method to assemble products from preferred brands, including…
Read More
There’s a myth that the number of followers you have is the ultimate measure of success. But hold on to your hashtags, because here’s the truth: obsessing over your follower count is like chasing fool’s gold. Let’s dive into why it’s time to stop counting followers and start counting what…
Read More