Do custom timelines spell the end of Twitter Lists?

Not to be outdone by updates from competitive platforms, Twitter announced its new custom timeline capabilities within TweetDeck. Now users can collect, organise and categorise related or relevant tweets into one new, seamless feed.

In truth, it’s very much like Storify, which makes you wonder what they think of the development! But users may well rejoice at the opportunity. Why so?

Because custom timelines offer what Twitter Lists can’t: better use of embedded tweets. This could give users and brands more opportunity in terms of reach and better control of outside posts. Now you can hand pick the tweets to share with your followers, and you can embed them elsewhere. On your website, for instance.

The down side is that it can be time-consuming to add every tweet to your timeline – one at a time – but as the new feature moves out of beta testing we can surely expect automatic curation. And best of all we can create custom timelines for hashtags, a feature not available with Twitter Lists.

 

Visit Carson Daly’s profile to see how he is trying out the new feature:

 

Latest Posts

Christmas on social media is a brilliant excuse to play, experiment, and add a little magic to your feed. It’s not just about throwing red and green everywhere; it’s about capturing that cosy, festive feeling in a way that still feels true to your brand and your style. Start with…
Read More
Storytelling has always been how humans make sense of the world. From myths around the fire to bestselling novels and blockbuster films, the same basic patterns repeat: a character wants something, faces obstacles, changes along the way, and emerges transformed. Social media has not killed this tradition; it has compressed…
Read More
The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More