Do custom timelines spell the end of Twitter Lists?

Not to be outdone by updates from competitive platforms, Twitter announced its new custom timeline capabilities within TweetDeck. Now users can collect, organise and categorise related or relevant tweets into one new, seamless feed.

In truth, it’s very much like Storify, which makes you wonder what they think of the development! But users may well rejoice at the opportunity. Why so?

Because custom timelines offer what Twitter Lists can’t: better use of embedded tweets. This could give users and brands more opportunity in terms of reach and better control of outside posts. Now you can hand pick the tweets to share with your followers, and you can embed them elsewhere. On your website, for instance.

The down side is that it can be time-consuming to add every tweet to your timeline – one at a time – but as the new feature moves out of beta testing we can surely expect automatic curation. And best of all we can create custom timelines for hashtags, a feature not available with Twitter Lists.

 

Visit Carson Daly’s profile to see how he is trying out the new feature:

 

Latest Posts

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.
Read More
Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…
Read More
Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…
Read More