Do custom timelines spell the end of Twitter Lists?

Not to be outdone by updates from competitive platforms, Twitter announced its new custom timeline capabilities within TweetDeck. Now users can collect, organise and categorise related or relevant tweets into one new, seamless feed.

In truth, it’s very much like Storify, which makes you wonder what they think of the development! But users may well rejoice at the opportunity. Why so?

Because custom timelines offer what Twitter Lists can’t: better use of embedded tweets. This could give users and brands more opportunity in terms of reach and better control of outside posts. Now you can hand pick the tweets to share with your followers, and you can embed them elsewhere. On your website, for instance.

The down side is that it can be time-consuming to add every tweet to your timeline – one at a time – but as the new feature moves out of beta testing we can surely expect automatic curation. And best of all we can create custom timelines for hashtags, a feature not available with Twitter Lists.


Visit Carson Daly’s profile to see how he is trying out the new feature:


Latest Posts

The demand for visually captivating video content is higher than ever. Marketers need to produce eye-catching visuals quickly and efficiently, fortunately, advancements in mobile technology have made this possible to happen from devices that fit in our pockets. In this realm CapCut has emerged as a game-changer, empowering marketers to…
Read More
Stay updated with the constantly evolving world of social media. Discover the latest highlights here: WhatsApp adds new status colours and fonts WhatsApp has introduced new creative features for its “Status” option, offering more ways to personalise your temporary updates.   Read more here. TikTok launches program to…
Read More
While social media platforms offer unparalleled reach and engagement, they also expose companies to the scrutiny of a sometimes very unforgiving global audience. What happens when a brand’s reputation takes a hit? Let’s explore simple strategies for brand restoration in 10 easy steps. Start with Honesty: Brands are like relationships;…
Read More