Do custom timelines spell the end of Twitter Lists?

Not to be outdone by updates from competitive platforms, Twitter announced its new custom timeline capabilities within TweetDeck. Now users can collect, organise and categorise related or relevant tweets into one new, seamless feed.

In truth, it’s very much like Storify, which makes you wonder what they think of the development! But users may well rejoice at the opportunity. Why so?

Because custom timelines offer what Twitter Lists can’t: better use of embedded tweets. This could give users and brands more opportunity in terms of reach and better control of outside posts. Now you can hand pick the tweets to share with your followers, and you can embed them elsewhere. On your website, for instance.

The down side is that it can be time-consuming to add every tweet to your timeline – one at a time – but as the new feature moves out of beta testing we can surely expect automatic curation. And best of all we can create custom timelines for hashtags, a feature not available with Twitter Lists.

 

Visit Carson Daly’s profile to see how he is trying out the new feature:

 

Latest Posts

Carousels aren’t just for influencers showing off travel pics or smoothie recipes, in the B2B world, they’re one of the most powerful ways to share value, educate your audience, and build real connections, without putting people to sleep with walls of text. But how do you make yours stand out?…
Read More
Social search is now the front door to discovery. Recent DataReportal figures show nearly half of product journeys start inside TikTok, Instagram, or Pinterest. Google gets the hand-me-downs. If your search plan still stops at blue links, you’re bleeding attention and margin to faster-moving rivals. Below, you’ll find…
Read More
When should I post on the business page? How often? How many a week? How different should the assets be? It’s time for a reality check on what organic B2B social is delivering organically for you and your followers. Is it worth the time and effort you’re putting in? Another…
Read More