Don’t be struck down by the #tubestrike!

Social media has been bringing humour into a somewhat dismal situation as commuters take to social media, specifically Twitter, in the wake of the London tube strikes. Surprisingly the sentiment has not been quite as negative as expected.

I’m sure many of you have seen signs of chaos, with endless queues of commuters attempting their daily journey to work, but amongst the frustrations, a hive of humorous Twitter chat turned #tubestrike into a trending topic.

Carnage at Kings Cross:

Will the penny farthing be your new method of transport?

But don’t let the strike stop you in your tracks. Consider alternative routes, such as bus or boat, or how about a penny farthing? Take inspiration from these resourceful commuters who took a more creative approach to avoid the tube strike chaos.

Travelling by boat, compared to tube, is far more fun and some services are free during the strikes! Look at the sights:

It’s not just commuters taking to Twitter during the London tube strikes, brands are also “hopping on board” to ride the #TubeStrike hashtag train (apologies for the corny cliché) taking advantage of real-time events whilst promoting their brand.

Whatever your mode of transport, whether it’s space hopper or hoverboard, good luck and be safe!

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…
Read More
Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.
Read More
Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…
Read More